Which Tech Company Once Consumed 100% Of The World’s CD Production Capabilities?
Answer: America Online
During the 1990s, America Online sign-up discs were everywhere. The ubiquitous little discs filled up our mailboxes, fell out of magazines, and were piled up at checkout lines everywhere from computer stores to corner stores. It would be easy to believe that AOL had a choke hold on the CD production facilities of the world in order to keep up with their commitment to blanketing the world with their promotional discs, and as it turns out, that’s just what they had done.
For a brief period of time in the late 1990s, AOL was, in fact, consuming 100 percent of the world’s CD production capacity. In a question and answer session on the website Quora, several past and present AOL employees weighed in on the situation. Jan Brandt, former Chief Marketing Officer of AOL highlighted the sheer volume of AOL’s mass distribution campaign:
At one point, 50 percent of the CDs produced worldwide had an AOL logo on it. We were logging in new subscribers at the rate of one every six seconds.
Reggie Fairchild, Product Manager for AOL 4.0, chimed in to talk about just how many discs they were producing:
When we launched AOL 4.0 in 1998, AOL used ALL of the world-wide CD production for several weeks. Think of that. Not a single music CD or Microsoft CD was produced during those weeks. I still remember hand delivering the Golden Master to Lisa in Marketing.
When people complained about receiving AOL CDs even though they already had an account, Steve Case, then the CEO of AOL, would ask, “Don’t you have a friend you could give it to?”
It is no wonder that it appeared as if there was a never-ending supply of AOL sign-up discs. With the full production capacity of the world’s CD facilities behind them for a brief period of time, AOL was able to crank out more discs than any other internet service provider, software company, or record company on Earth.
In Which Video Game Is Every Named Character You Kill A Real Historical Figure?
Who Produced The World’s First Commercial 1TB Hard Drive?
Which Of These Actors Almost Took The Role Of Neo In The Matrix?
The First Nuclear Powered Merchant Ship Was The?
The First Woman To Appear On A U.S. Postage Stamp Was?
The Filming Location Of Which Of These 1990s TV Shows Was A Closely Guarded Secret?
The Largest Butterfly In The U.S. And Canada Is The?
The Abbreviation For Laughter Used In Japanese Message Boards and Chat Rooms Is?
The Medical Term For Sleepwalking Is?