Answer: Asus

If you’ve ever wondered why there are so many listings for A-1 Auto Body repair shops and A+ Plumbing in the phone book, wonder no more–it’s an old marketing trick to name your company with favorable alphabetic ranking to ensure it is at the top of any list it is placed on.

It was in employing that same trick that the name of modern and massive technology company Asus was shortened from Pegasus (selected for the association of good luck and fortune with the mythical creature) to Asus (in order to place it at the top of lists).