Trivia

Hard

Which Soft Drink Was Purposely Made Awful To Destroy The Competition?

Crystal Pepsi
Pepsi A.M.
7-Up Ice Cola
Tab Clear

Answer: Tab Clear

In the beginning of the 1990s, there was a very short-lived burst of product introduction in the soda market now known as the “clear cola movement” that drew inspiration from trends in other industries that equated clearness/clarity with purity (for example, Coors released a clear malt beverage called Zima). The clear cola market was kicked off by Pepsi with the introduction of Crystal Pepsi in 1992. The clear cola market was short-lived, however, and by 1993, Pepsi had pulled the cola.

Now, on the surface, the stake in Crystal Pepsi’s heart was simply that Pepsi drinkers didn’t want a clear version of Pepsi and that it didn’t taste particularly good. Those are perfectly valid complaints, but there’s a third factor at play that was largely ignored at the time. Coca-Cola introduced a variation of its Tab cola, Tab Clear, not to compete with Crystal Pepsi, but to irreversibly tarnish the brand image.

Coca-Cola knew that consumers didn’t like diet soda as much as regular, and that they didn’t like soda drinks that purported to have health benefits. Coca-Cola’s former chief marketing officer, Sergio Zyman, took that knowledge and combined it with a terrible cola formulation to use with Tab Clear, knowing that stores would stock Tab Clear right next to Crystal Pepsi. The strategy worked and consumers associated the clearly inferior and unwelcome Tab Clear with Crystal Pepsi. By the end of 1993, when Pepsi pulled Crystal Pepsi off the market, clear colas were considered a design and marketing travesty.

Trivia

Hard

The Country With The Most Indigenous Languages Is?

Trivia

Hard

Before The Advent Of Granulated Sugar, Sugar Was Sold To Consumers In?

Trivia

Hard

According To The Oxford English Dictionary, The Most Diverse Verb In The English Language Is?

Trivia

Hard

The Ridges On The Edges Of Many U.S. Coins Are Intended To?

Trivia

Hard

A Player Cameo In Which Nintendo Game Remained Largely Unknown For Over A Decade?

Trivia

Very Hard

Jim Henson’s Adult-Oriented Puppet Comedy Was Called?

Trivia

Very Hard

The Same Processor Used In Macintosh II Personal Computers Is Still Going Strong In Which Fighter Jet?

Trivia

Hard

Japanese Honey Bees Kill Their Primary Predator, Japanese Hornets, With?

Trivia

Easy

Which Actor’s Portrayal Of A Physical Disability Actually Injured Him?

Trivia

Hard

The Addams Family Franchise Started Off As A?