Trivia

Hard

Which Of These Films Led To Increased Popularity And Sales Of Wayfarer Sunglasses?

Dirty Dancing
Risky Business
The Blues Brothers
The Karate Kid

Answer: Risky Business

Introduced in the 1950s, Wayfarer sunglasses rocketed in popularity and became an iconic element of 1950s style that, even today, evokes the era. While still popular in the 1960s, by the 1970s, sales had fallen dramatically and Ray-Ban was in a bit of a financial tight spot.

In 1980, Wayfarers made a pretty iconic appearance in the film The Blues Brothers, but despite the enormous popularity of the film and the injection of the glasses into the public consciousness once again, seeing the sunglasses as cool on the silver screen didn’t translate very well into consumer desire or increased sales. Two years later, the company hired the firm Unique Product Placement of Burbank, California to negotiate appearances of their sunglasses in over 60 films and television shows per year from 1982 through 1987 (an effort continued through 2007).

The film that really kicked off the public interest in Wayfarers again was 1983’s Risky Business starring Tom Cruise. The movie poster, seen here, features Cruise staring over the rims of the glasses and the film itself featured him wearing them frequently. After the film came out, sales skyrocketed to 360,000 pairs of sunglasses per year. They also cropped up in numerous other places like The Breakfast ClubMiami Vice, and Moonlighting. Within a few short years, Ray-Ban was selling 1.5 million pairs of Wayfarers per year.

Trivia

Hard

Who Was Fox Contractually Obligated To Offer The Role Of John McClain In Die Hard To?

Trivia

Hard

A Group Of Off-The-Shelf Computers Run In Parallel As A Super Computer Is Called A?

Trivia

Hard

Sci-Fi Author Ernest Cline Loaned His DeLorean To Fantasy Author George Martin In Exchange For?

Trivia

Very Hard

Physical Features And Structures Shared Between Distantly Related Animals Are Examples Of?

Trivia

Hard

A 1980s Urban Legend Claimed CD Sound Improved By Coating The Edges With What?

Trivia

Hard

What Camouflage Technique Did Fighter Jet Designers Adopt From Nature?

Trivia

Hard

In The Early 19th Century, England Was Gripped By A Craze For?

Trivia

Hard

The Ancient Olympic Competition Of Hoplitodromos Required Runners To?

Trivia

Hard

The Color Your Eyes See In The Absence Of Visible Light Is Called?

Trivia

Hard

Which Country Has The Largest Tiger Population?