Answer: Atari

Before Atari, there was Syzygy Engineering–the engineering firm Atari founders Nolan Bushnell and Ted Dabney founded before Atari. Although the duo produced an early game Computer Space under the Syzygy banner, it wasn’t until they went to incorporate the company in 1972 they discovered (oddly enough) that the name Syzygy was already in use by a candle company and a roofing company.

In resubmitting their application for incorporation, they included a prioritized list of potential names, 1. Sente, 2. Atari, and 3. Hanne. Sente was taken, Atari was assigned to their new corporation, and the rest is history.