What Late 1990s Alternate Time Keeping Method Failed To Catch On?
Answer: Swatch Internet Time
Introduced in October of 1998 by the Swatch watch company, Swatch Internet Time was part marketing technique and part honest bid to make a sort of universal time for global citizens of the burgeoning internet age. Swatch Internet Time, also called beat time, was an alternative time system based on “beats”. Each beat was 1 minute and 26 seconds and the notation style for the system was represented as three digits out of a thousand–thus 001/1000, written as @001 in beat time, would be 1 minute and 26 seconds after midnight.
Despite two years of solid promotion and quite a few beat-enabled watch models, the Swatch corporation gained little traction with their new time concept. Although Swatch no longer produces beat-enabled watches the concept lives on as a sort of novelty, via web-based and mobile apps, for those who want to confuse their friends with demands to meet at @893.
Which Astronomer Is Currently En Route To The Planet He Discovered?
Which Of These States Is Not Part Of The U.S. “New England” Region?
Which Of These Foodstuffs Was Originally Dyed Before Sale?
Which Comic Book Artist’s Ashes Were Mixed Into Ink Used To Print Comics?
Which Punctuation Mark Didn’t Have A Dedicated Key Until The 1970s?
The Advent Of Smartphones Put A Dent Into The Sales Of?
U.S. Presidential Retreat, Camp David, Is Named After?
Which Celebrity Named His Daughter After A Video Game Heroine?