What Distinctly Non-Food Item Do Photographers Use In Cereal Ads?
Answer: Elmer’s Glue
There’s something just a slight bit uncanny about the milk in cereal advertisements. It’s so brilliantly white, opaque, and the cereal sits so precisely in it. You might be tempted to think that it’s a bit of Photoshop wizardry when in fact it’s a trick far older than Photoshop.
It’s glue. For years, food stylists have used Elmer’s glue, the same milky white stuff that school kids like to make a mess with, in place of milk. It’s richer looking, it’s thicker and stays put better, and best of all, its thickness allows you to position elements (like individual pieces of cereal and fruit toppings) with the kind of precision a successful photo shoot requires.
But in a strange way, it’s kind of full circle. If you remember Elmer’s glue from your childhood, you might recall that the company logo is a bull. The logo is a bull (which seems a bit odd when you think about it) because the original formulation of Elmer’s glue used casein, a byproduct of milk. Today, the glue is completely synthetic with no milk byproduct (or any other animal products in it), but for a brief period in advertising history, cereal was photographed in milk-derived glue.
More Trivia Questions
The Best Selling Vehicle In The World Is The?
The Phrase “Bob’s Your Uncle” Comes To Us By Way Of?
Which Actor’s Portrayal Of A Physical Disability Actually Injured Him?
The Screen-Independent Unit Used For Ensuring Exact Proportions Across Different Display Systems Is Called A?
The Largest Living Turtle Species Is The?
Physical Features And Structures Shared Between Distantly Related Animals Are Examples Of?
The Zero Point on The Fahrenheit Scale Is Based On What?
What Animal Is, Relative To Its Size, The Fastest Runner On Earth?
In 18th Century, Human Alarm Clocks Employed In Britain Were Known As?
A 1980s Urban Legend Claimed CD Sound Improved By Coating The Edges With What?