What Distinctly Non-Food Item Do Photographers Use In Cereal Ads?
Answer: Elmer’s Glue
There’s something just a slight bit uncanny about the milk in cereal advertisements. It’s so brilliantly white, opaque, and the cereal sits so precisely in it. You might be tempted to think that it’s a bit of Photoshop wizardry when in fact it’s a trick far older than Photoshop.
It’s glue. For years, food stylists have used Elmer’s glue, the same milky white stuff that school kids like to make a mess with, in place of milk. It’s richer looking, it’s thicker and stays put better, and best of all, its thickness allows you to position elements (like individual pieces of cereal and fruit toppings) with the kind of precision a successful photo shoot requires.
But in a strange way, it’s kind of full circle. If you remember Elmer’s glue from your childhood, you might recall that the company logo is a bull. The logo is a bull (which seems a bit odd when you think about it) because the original formulation of Elmer’s glue used casein, a byproduct of milk. Today, the glue is completely synthetic with no milk byproduct (or any other animal products in it), but for a brief period in advertising history, cereal was photographed in milk-derived glue.
Which Of These Animals Has Natural Ear Plugs To Protect It From Its Own Loud Vocalizations?
For Centuries Wine Was Flavored With What Toxic Compound?
Alcohol Is An Antidote To Poisoning By What?
Which Of These Proteins Was Named Based On The Part Of The Body It Affects?
Which Action Movie Boasts The Most Expensive Fight Scene Of All Time?
What Did The Inventor Of The Pet Rock Later Try To Sell Americans Bit By Bit?
What Physical Ratio Is Oddly Consistent Among All Mammals?