Trivia

Hard

The Phrase “Always A Bridesmaid But Never A Bride” Was Coined By A Company Selling?

Shampoo
Diet Pills
Mouthwash
Corsets
Photo of a bride with her retinue of bridesmaids.
Perin/Wikimedia

Answer: Mouthwash

While the phrase seems to have a patina of age on it, “Always a bridesmaid but never a bride” is actually a relatively recent addition to the English language. The implication of the phrase is that the woman in question is perpetually stuck in the position of assisting the bride achieve her happy marriage, but never achieving it herself. What could stand in the bridesmaid’s way? Bad breath, of course.

Or so you would believe, if you saw the ad run by the Listerine company back in 1925. The ad pitched the idea that the real problem in a young lady’s life was bad breath and that by banishing it with Listerine, she wouldn’t risk a life of spinsterhood and loneliness.

While such an advertising tact wouldn’t work so well in the modern world, the ad campaign was wildly successful and Listerine sales climbed from $100,000 a year in 1921 to more than $4 million a year by 1927.

Trivia

Hard

Why Do USB Cables Feature Longer Outer Pins?

Trivia

Hard

There Is A Species Of Moth That Has Adapted To Living Entirely On What?

Trivia

Easy

Which Animal’s Name Means “Person Of The Forest”?

Trivia

Easy

Which Viral Video Was So Popular YouTube Had To Change Their View Count Algorithm To Prevent An Integer Overflow?

Trivia

Easy

Naturally Occurring Rubber Is What Color?

Trivia

Hard

The Outer Case Of The Atari Jaguar Game Console Lived On As A?

Trivia

Easy

Modern Potatoes Originated In The Region Now Occupied By?

Trivia

Hard

Before Scarecrows European Farmers Used What To Chase Away Birds?

Trivia

Hard

Which Of These Holidays Was Almost Assigned, By Act Of Congress, To The First Monday Of The Month?

Trivia

Hard

The Term “Dungeon Master” Belongs To Which Company?