Answer: Despicable Me

Pantone Inc., a U.S.-based company best known for their Pantone Matching System color space used in the print and manufacturing industries, has always actively promoted the use of color and by various promotional tools such as announcing “Color of the Year” but until recently they had never formed a tie-in with a movie.

In early 2015, Pantone released a new color, their first new color in three years, called “Minion Yellow” named after the Minions from the Despicable Me movie franchise. Laurie Pressman, Vice President of the Pantone Color Institute explains:

“Color is contextual and right now there is a desire for colors that are more vibrant and uplifting. This is especially the case with the yellows, so given the worldwide popularity of the Minions, it seemed only natural to name a color after a character for the first time in our history.”

Color naming firsts and marketing tie-ins aside, we’ll have to agree with Miss Pressman; the yellow color of the Minions certainly is vibrant.