Trivia
HardThe First McDonald’s Happy Meal Movie Tie-In Was For Which Movie?

Answer – Star Trek: The Motion Picture
Happy Meals loaded with little toys and trinkets are a staple of the American fast food landscape now, but once upon a time, there was no Happy Meal and the numerous movie and toy franchise tie-ins that we now expect hadn’t emerged yet. The first official Happy Meals were introduced in Kansas City in 1977 and included a burger, small fries, a packet of cookies, and a surprise gift of some sort (a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top, or a McDonaldland character-shaped eraser).
In 1979, McDonald’s took the program nationwide and by the end of the year, the perfect opportunity presented itself for a high profile advertising tie-in. Paramount was looking to promote Star Trek: The Motion Picture in order to build up hype around the franchise (especially after their failed attempt to relaunch Star Trek as a TV series). McDonald’s was looking for a promotion that would appeal to kids beyond the simple “here’s a top with a McDonald’s logo on it” fare and would also bring in advertising revenue.
They launched a five box series (six if you include the variant Spock box), briefly rebranded as the Star Trek Meal, that included different toys like a plastic “U.S.S. Enterprise” ring, a Star Trek bracelet, a Starfleet fold-out game, a replica video communicator (with a scroll wheel of comics inside it), or double glitter iron-on sheets—all for $1.47.
Trivia
HardCats Lie In The Sun In Order To?
Trivia
HardThe Design Of Which Of These Common Office Objects Was Directly Influenced By The Quakers?
Trivia
HardThe First And Only Human Deaths In Space Were The Crew Of The?
Trivia
HardWhich Video Game Featured The First Widely Known Easter Egg?
Trivia
HardA Heat Burst Is An Incredibly Rare Atmospheric Phenomenon Associated With?
Trivia
EasyWhat Early Artificial Sweetener Was Discovered By Accident?
Trivia
HardAuto-Tune, A Widely Used Music Processor, Was Originally Created For What Purpose?
Trivia
HardHidden Within The Brooklyn Bridge Are Vaults Originally Used To Store?
Trivia
HardSnow Golf Was Invented By?
Trivia
Very HardMilton Bradley Started His Famous Board Game Company Because Of?