The First McDonald’s Happy Meal Movie Tie-In Was For Which Movie?
Answer – Star Trek: The Motion Picture
Happy Meals loaded with little toys and trinkets are a staple of the American fast food landscape now, but once upon a time, there was no Happy Meal and the numerous movie and toy franchise tie-ins that we now expect hadn’t emerged yet. The first official Happy Meals were introduced in Kansas City in 1977 and included a burger, small fries, a packet of cookies, and a surprise gift of some sort (a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top, or a McDonaldland character-shaped eraser).
In 1979, McDonald’s took the program nationwide and by the end of the year, the perfect opportunity presented itself for a high profile advertising tie-in. Paramount was looking to promote Star Trek: The Motion Picture in order to build up hype around the franchise (especially after their failed attempt to relaunch Star Trek as a TV series). McDonald’s was looking for a promotion that would appeal to kids beyond the simple “here’s a top with a McDonald’s logo on it” fare and would also bring in advertising revenue.
They launched a five box series (six if you include the variant Spock box), briefly rebranded as the Star Trek Meal, that included different toys like a plastic “U.S.S. Enterprise” ring, a Star Trek bracelet, a Starfleet fold-out game, a replica video communicator (with a scroll wheel of comics inside it), or double glitter iron-on sheets—all for $1.47.
The Country With The Highest Number Of 7-Eleven Stores Is?
The Same Material “Magic Eraser” Cleaning Sponges Are Made Of Is Also Used In?
What Was The First Modern Collectible Card Game?
What Was The First Computer With Internally Stored Programs?
The Only Cast Member Of The Lord Of The Rings Trilogy To Have Met J.R.R. Tolkien Is?
What Was The World’s First Code-Breaking Computer?
Coffee Breaks First Appeared At A Company Located In?
The Bikini Derives Its Name From What Unlikely Source?