Trivia

Hard

The First McDonald’s Happy Meal Movie Tie-In Was For Which Movie?

Star Trek: The Motion Picture
Star Wars
The Never Ending Story
The Goonies
Various items included with the Happy Meals and one of the six Star Trek meal boxes.
James Sawyer/McDonald’s/ViacomCBS Inc.

Answer – Star Trek: The Motion Picture

Happy Meals loaded with little toys and trinkets are a staple of the American fast food landscape now, but once upon a time, there was no Happy Meal and the numerous movie and toy franchise tie-ins that we now expect hadn’t emerged yet. The first official Happy Meals were introduced in Kansas City in 1977 and included a burger, small fries, a packet of cookies, and a surprise gift of some sort (a McDoodle stencil, a McWrist wallet, an ID bracelet, a puzzle lock, a spinning top, or a McDonaldland character-shaped eraser).

In 1979, McDonald’s took the program nationwide and by the end of the year, the perfect opportunity presented itself for a high profile advertising tie-in. Paramount was looking to promote Star Trek: The Motion Picture in order to build up hype around the franchise (especially after their failed attempt to relaunch Star Trek as a TV series). McDonald’s was looking for a promotion that would appeal to kids beyond the simple “here’s a top with a McDonald’s logo on it” fare and would also bring in advertising revenue.

They launched a five box series (six if you include the variant Spock box), briefly rebranded as the Star Trek Meal, that included different toys like a plastic “U.S.S. Enterprise” ring, a Star Trek bracelet, a Starfleet fold-out game, a replica video communicator (with a scroll wheel of comics inside it), or double glitter iron-on sheets—all for $1.47.

Trivia

Easy

Every Year The Earth Grows 40,000 Tons Heavier Thanks To What?

Trivia

Very Hard

Which State Has The Highest Density Of Tornado Touch Downs?

Trivia

Easy

Many Airlines, To Prevent Disruption Of Cockpit Operations, Require Their Pilots and Co-Pilots To?

Trivia

Hard

The Quietest Place On Earth Is Located Where?

Trivia

Hard

Grazing Cows Naturally Align Themselves With?

Trivia

Hard

What Scientific Measurement Scale Was Originally Inverted From Its Present State?

Trivia

Hard

The First Athlete To Be Disqualified From The Olympics For Doping Used Which Of These Substances?

Trivia

Hard

The Creator Of Which Iconic Comic Book Character Also Helped Create The Lie Detector?

Trivia

Hard

Which Rock Star’s First Professional Appearance Was On A Star Wars Christmas Album?

Trivia

Easy

Which Modern Day Actor Landed A Role Portraying His Very Distant And Famous Cousin?