Trivia

Hard

Placebos Work Better If They?

Smell Medicinal
Taste Bitter
Cost More
Are Blue

Answer: Cost More

There’s a wide body of research showing that consumers prefer things that they perceive as high in value: food tastes better when it costs more, wines are regarded as more flavorful and dynamic when the drinker thinks the wine is expensive, beauty products with high price tags carry with them a perceived notion of higher effectiveness, and so on.

Thanks to recent research, we now know that the cost/value association even applies to placebo medicines. In a double blind study, patients were given saline injection shots and told that the point of the study was to prove the equivalence of two nearly identical drugs, but that one cost $100 a dose and the other cost $1,500 a dose. Half of the patients were given the placebo with the higher suggested price tag first followed by the cheaper one while the other half of the group were given the placebo shots in reverse order (lower to higher priced). At least two-thirds of the group said they experienced a greater effect when given the higher priced placebo regardless of the order in which they received the shots.

From the study: After the study, the participants were told about the true nature of the study. “Eight of the participants said they did have greater expectations of the “expensive” drug and were amazed at the extent of the difference brought about by their expectations,” Espay said. “Interestingly, the other four participants said they had no expectation of greater benefits of the more expensive drug, and they also showed little overall changes.”

Trivia

Hard

Brief Bright Flashes In The Night Sky Called “Iridium Flares” Are Caused By?

Trivia

Hard

What Did A Canadian Researcher Create To Combat Anemia In Cambodia?

Trivia

Hard

The First Animated TV Show Based On A Comic To Win An Emmy Award Was?

Trivia

Very Hard

What Was The First Software Easter Egg?

Trivia

Hard

The Deadliest Wildfire In Recorded History Occurred In Which U.S. State?

Trivia

Easy

Which Mammal Has The Highest Hair Density On Earth?

Trivia

Hard

The Only Actor Who Appears In Both The Star Trek Pilot And First Aired Episode Is?

Trivia

Very Hard

The First Animal To Circle The Moon Was?

Trivia

Hard

Which Punctuation Mark Didn’t Have A Dedicated Key Until The 1970s?

Trivia

Hard

Tapping On A Ketchup Bottle With A Knife To Extract The Ketchup Works Because Of?