Trivia

Hard

McDonald’s Paid Who $5 A Pop To Reference Their Iconic Big Mac Burger?

Rappers
NASCAR Drivers
Basketball Players
Tennis Players

Answer: Rappers

In 2005, McDonald’s launched a stealth advertising campaign to sneak some Big Mac cravings into the heart of radio listeners across America. The goal of their campaign was to reconnect with the 18-34 years old demographic in a subtle and catchy fashion.

How subtle and catchy? The advertising campaign hinged on the rap music industry and stations that played rap music. McDonald’s offered $1 to $5 per radio mention of their iconic Big Mac burger to the rapper behind the song. The details of the arrangement (and the very existence of the arrangement itself) was intended to remain secret, but was leaked to the press fairly quickly after the start of the campaign leading some rappers to parody the whole concept.

In his song “2005 Wrap Up”, for example, hip-hop artist Mad Skillz rapped “And I’m beefin’ wit’ Mickey D’s man, y’all dead wrong, Talkin’ ’bout payin’ rappers to mention Big Macs in their song, We do rap from the heart, y’all better have some respect, Alright, Big Mac! Big Mac! Big Mac! Now where’s my check?”

Trivia

Very Hard

Due To Early Industry Limitations, Silent Films Were Recorded In?

Trivia

Hard

Which Animals Form The Largest Colonies?

Trivia

Hard

The Windows 95 Installation Disc Shipped With A Music Video Featuring Which Band?

Trivia

Hard

Before Mike Judge, The Creator Of King Of The Hill, Was A Cartoonist He?

Trivia

Hard

During World War II, Which Of These Types Of Correspondence Were Banned To Prevent Spying?

Trivia

Hard

The First Independent Console Video Game Developer Was?

Trivia

Easy

What Animal Is, Relative To Its Size, The Fastest Runner On Earth?

Trivia

Hard

A Popular African-Derived Rhythm Used In Rock and Pop Music Is Called The?

Trivia

Hard

Who Originally Spread The Idea That Carrots Improve Night Vision?

Trivia

Easy

Which Of These Iconic 1980s Movies Theme Song Triggered A Lawsuit?