Trivia

Hard

McDonald’s Paid Who $5 A Pop To Reference Their Iconic Big Mac Burger?

Tennis Players
Basketball Players
Rappers
NASCAR Drivers

Answer: Rappers

In 2005, McDonald’s launched a stealth advertising campaign to sneak some Big Mac cravings into the heart of radio listeners across America. The goal of their campaign was to reconnect with the 18-34 years old demographic in a subtle and catchy fashion.

How subtle and catchy? The advertising campaign hinged on the rap music industry and stations that played rap music. McDonald’s offered $1 to $5 per radio mention of their iconic Big Mac burger to the rapper behind the song. The details of the arrangement (and the very existence of the arrangement itself) was intended to remain secret, but was leaked to the press fairly quickly after the start of the campaign leading some rappers to parody the whole concept.

In his song “2005 Wrap Up”, for example, hip-hop artist Mad Skillz rapped “And I’m beefin’ wit’ Mickey D’s man, y’all dead wrong, Talkin’ ’bout payin’ rappers to mention Big Macs in their song, We do rap from the heart, y’all better have some respect, Alright, Big Mac! Big Mac! Big Mac! Now where’s my check?”

Trivia

Hard

The Rictus Scale, Not To Be Confused With The Richter Scale, Measures What?

Trivia

Very Hard

Researchers Have Discovered What Vitamin On Meteorite Samples?

Trivia

Hard

What Was The Name Of The First Laser Light Show Technology?

Trivia

Hard

The Actor Who Is The Real Center Of Hollywood Ala “The Six Degrees Of Kevin Bacon” Is?

Trivia

Easy

Among The Many Types Of Alcohol, The Type We Drink Is?

Trivia

Hard

The Japanese Style Of Horizontally-Read Emoticons Are Called?

Trivia

Easy

Elisha Otis Paved The Way For The Skyscraper With The Invention Of?

Trivia

Hard

“Credit Crunch,” The Practice Of Shrinking TV Show Credits To Run Promos, Was Pioneered By?

Trivia

Easy

The CPU Socket That Supported The Most Diverse Stable Of CPUs Was The?

Trivia

Very Hard

The Length Of Marathon Races Was Set By?