In The Early 1980s, The U.S. Gaming Industry Lobbied For?
Answer: Smaller $1 Coins
In the early 1980s, the U.S. gaming industry, still predominantly arcade-centered, lobbied the U.S. government for a smaller $1 coin—one that was similar in size and weight to the U.S. quarter. Why did they care? Inflation was eating into arcade profits as machines were geared for quarters, but the real value of the quarter had fallen by roughly a third since the advent of widespread arcade use. U.S. companies were trying to stabilize the U.S. game market by mimicking the Japanese arcade market (which used a ¥100 coin, worth around 1 USD).
During the 1970s, there was a U.S. dollar coin in circulation, the Eisenhower dollar, but it was far too large for practical use in arcade machines since it would require extensive retooling. Some readers may recall that the Susan B. Anthony dollar was introduced in 1979 and was much smaller and lighter than the Eisenhower dollar. It would seem like a nearly perfect match for the game industry’s demands except that the adoption rate among the public was so poor that it was unlikely arcade goers would have any on hand. Irony of ironies, while the game industry really wanted a coin that was very U.S. quarter like, the fact that the Susan B. Anthony dollar was very similar in size and weight to the U.S. quarter was one of the things consumers cited as their primary dislike of the coin.
The game industry’s quest for a new coin to ensure profits in a niche market wasn’t the first time an organization or company had lobbied for a coin specifically designed to help them profit. In the 1950s, Coca-Cola lobbied the U.S. Treasury Department to begin minting a 7.5 cent coin so that consumers could continue to use a single coin to buy a bottle of Coke—Coca-Cola had been 5 cents a bottle since the 1880s, but the fixed price was eating into Coke’s profits. Their attempt, like the game industry’s, was unsuccessful.
For Decades, European Countries Kept Rabid Fox Populations In Check With?
Popular 1980s Arcade Game Donkey Kong Was Built On The Hardware Bones Of What Previous Game?
What Camouflage Technique Did Fighter Jet Designers Adopt From Nature?
Modern Potatoes Originated In The Region Now Occupied By?
Which Mission Was The First And Only Time “Astronaut Ice Cream” Flew In Space?
The Practice Of “Forest Bathing”, Walking In Woodland Areas For Health Purposes, Originated In?
Leonard Nimoy Based The Vulcan Salute On A Symbol From Which Cultural Group?
The First Book Sold By Amazon.com Was A Tome About?
Which Of These Things Did Sailors Throw Overboard To Calm Stormy Seas?