Trivia

Hard

In 2009, Which Company’s Ill-Fated Advertising Campaign Had People Trading Facebook Friends For Coupons?

Pizza Hut
Best Buy
Burger King
Target
An example of the Facebook ad run by Burger King.
Burger King

Answer: Burger King

In 2009, Burger King ran a social media advertising campaign centered on Facebook. The campaign, known as the “Whopper Sacrifice”, hinged on a simple premise: you had to “sacrifice” ten of your Facebook friends in exchange for a coupon for a free Whopper burger.

Over 23,000 people took them up on the offer (which works out to around 230,000 defriended Facebook users) before Facebook put a halt to the operation. While Facebook’s principal complaint was that the way the Burger King app delivered notifications (each time you defriended someone, the app would send them a message indicating that they had been defriended for a burger) violated Facebook privacy policies (notifications of defriending are a no-no), in reality, it was that plus the negative press the whole event drummed up. If Facebook is supposed to be a tool for connecting with friends and family, a tool that encourages you to defriend a bunch of people in exchange for a free burger is bad press.

That wasn’t the end of quirky social media forays for the brand, however. In early 2014, the Norwegian division of Burger King launched a Facebook-driven campaign encouraging people to, of all things, unlike them on Facebook if they weren’t loyal Burger King fans. Fans who bailed on the brand and declared themselves “Whopper sellouts” were sent a coupon for a McDonald’s Big Mac. Although the stunt seemed rather dubious, the social media managers for the brand declared it a success since the remaining fans interacted with Burger King’s Facebook page at a much higher rate.

Trivia

Hard

In The 1980s, It Was Possible To Download Software From Which Of These Unlikely Sources?

Trivia

Hard

Grazing Cows Naturally Align Themselves With?

Trivia

Easy

Players Have Collectively Spent Over 6 Million Years Playing What Game?

Trivia

Hard

Teleprompters Are A Practical Use Of An Old Illusionist’s Trick Known As?

Trivia

Easy

A Keyboard Shortcut Designed To Hide Your Current Activity Is Known As What?

Trivia

Hard

What Was The World’s First Handheld Electronic Game?

Trivia

Hard

Google Has Leveraged Security Captcha To Successfully Do What?

Trivia

Hard

“Blood Rain”, Described By Multiple Accounts Throughout History Isn’t Tinted With Blood, But?

Trivia

Easy

Which Comedian Had A Recurring Role In The Star Trek Franchise?

Trivia

Hard

Despite The Common Belief, The Word Sushi Does Not Refer To Raw Fish But?