Trivia

Hard

In 2009, Which Company’s Ill-Fated Advertising Campaign Had People Trading Facebook Friends For Coupons?

Burger King
Best Buy
Target
Pizza Hut
An example of the Facebook ad run by Burger King.
Burger King

Answer: Burger King

In 2009, Burger King ran a social media advertising campaign centered on Facebook. The campaign, known as the “Whopper Sacrifice”, hinged on a simple premise: you had to “sacrifice” ten of your Facebook friends in exchange for a coupon for a free Whopper burger.

Over 23,000 people took them up on the offer (which works out to around 230,000 defriended Facebook users) before Facebook put a halt to the operation. While Facebook’s principal complaint was that the way the Burger King app delivered notifications (each time you defriended someone, the app would send them a message indicating that they had been defriended for a burger) violated Facebook privacy policies (notifications of defriending are a no-no), in reality, it was that plus the negative press the whole event drummed up. If Facebook is supposed to be a tool for connecting with friends and family, a tool that encourages you to defriend a bunch of people in exchange for a free burger is bad press.

That wasn’t the end of quirky social media forays for the brand, however. In early 2014, the Norwegian division of Burger King launched a Facebook-driven campaign encouraging people to, of all things, unlike them on Facebook if they weren’t loyal Burger King fans. Fans who bailed on the brand and declared themselves “Whopper sellouts” were sent a coupon for a McDonald’s Big Mac. Although the stunt seemed rather dubious, the social media managers for the brand declared it a success since the remaining fans interacted with Burger King’s Facebook page at a much higher rate.

Trivia

Hard

During World War II, The U.S. Military Turned Which Of These Animals Into Self-Guided Explosive Devices?

Trivia

Hard

The First Hot Air Balloon Passengers Were?

Trivia

Hard

Which State Has The Same Plant As Its Official Fruit And Vegetable?

Trivia

Hard

The Highway Safety Feature Known As A “Rumble Strip” Was First Introduced In?

Trivia

Hard

The Noisy Drone Of Airplanes At Amsterdam’s Schiphol Airport Is Cleverly Controlled With?

Trivia

Hard

The Oldest Planetarium In The World Is Located Where?

Trivia

Hard

Which Video Game Maker Issued Gaming Gloves In Response To A Lawsuit?

Trivia

Easy

The Month With The Most Birthdays In It Is?

Trivia

Hard

The Lowest Number Zip Code In The United States Belongs To?

Trivia

Very Hard

Due To Early Industry Limitations, Silent Films Were Recorded In?