Doritos Chips Were Invented By?
Answer: A Disneyland Chef
Doritos have been on the market for so long now that it would be easy to assume they were a staple as old as potato chips themselves. The spicy triangular chip, however, can trace its roots back to a Disneyland restaurant in the early 1960s.
It was there that a Disneyland chef working in the Frontierland-located restaurant Casa de Fritos (known as Rancho del Zocalo now) came up with the idea to take surplus tortillas, slice them up into little wedges, and then fry them like traditional Mexican chips known as totopos, but season them like chilaquiles (only served dry instead of wetted down with salsa or mole). The photo here shows an early and elaborate vending machine that delivered bags of the chips down a chute as if they were coming from a mountain mine.
The new chip proved to be such a hit that the then vice president of marketing for Frito-Lay, Arch West, took note and struck a deal to begin regionally distributing them in 1964. Sales were so high that by 1966, they expanded distribution of the popular chip under the now well-known name “Doritos” to a national level (making Doritos the first national tortilla chip brand in the process).
Since then, Doritos have gone on to become the single best selling non-potato chip of all time, second in all chip sales only to Frito-Lay’s other popular chip, the ubiquitous Lay’s Potato Chips. That’s a pretty great return on a recipe intended to use up surplus tortillas, if we do say so ourselves.
The British Royal Navy Considered Rations Of What Foodstuff A Military Secret?
What Late 1990s Alternate Time Keeping Method Failed To Catch On?
Epidemiologists Call This Thing An “Index Case”, But The Press And Public Call It?
Which Of These Colas Was Originally Called “Brad’s Drink” Before Assuming Its Modern Name?
“Blood Rain”, Described By Multiple Accounts Throughout History Isn’t Tinted With Blood, But?
Myst Island, Setting Of The Iconic 1990s Video Game, Was Named After A Novel By?
Hidden Within The Brooklyn Bridge Are Vaults Originally Used To Store?
Which Of These Specialty Windshield Features Was Developed For Cars, But Is Now Used On Ships?
During World War II, The U.S. Military Turned Which Of These Animals Into Self-Guided Explosive Devices?