Trivia

Hard

“Credit Crunch,” The Practice Of Shrinking TV Show Credits To Run Promos, Was Pioneered By?

MTV
ABC
CBS
NBC

Answer: NBC

Although rare was the television viewer who actually read all the credits, once upon a time the credit roll accompanied by a muted theme song was a semi-sacred moment of silence and reflection at the end of a television show. All that changed in the fall of 1994 when NBC began pioneering a marketing strategy known as “NBC 2000” to keep their viewers heavily engaged.

Part of this strategy was the marginalization of television show credits. Known as credit crunch, credit pushback, credit squeeze, or any number of terms, the process was all the same: the show credits were reduced down to a picture-in-picture and the majority of the screen was used for promoting upcoming programming so that, without waiting for the credit roll to end, the viewer knew what the next (or next several) shows on the channel would be.

Interestingly enough the practice seems to have contributed to the death of credits in general. Many television shows now simply have a vanity plate with the production company’s logo at the end instead of detailed credits and, as a result, credit crunch usage has been in decline since the early 2000s as fewer and fewer shows have full credit rolls to even crunch down.

Trivia

Hard

Which G.I. Joe Character Was Introduced To Save Money On Manufacturing Costs?

Trivia

Hard

Which Animal Has The Best Sense Of Taste?

Trivia

Hard

The First Companion Character Link Has In Any Of The Legend Of Zelda Games Is?

Trivia

Very Hard

The “Woodpecker” Was A Cold War Era Tool Used To Detect?

Trivia

Hard

The First City To Install Curb Cuts In Their Sidewalks Was?

Trivia

Easy

In The Early 20th Century City-Dwelling Mothers Would Put Their Babies In What Curious Contraption?

Trivia

Hard

Which Of These Compound Classes Is So Foul That Smelling It Hinders Research Into Them?

Trivia

Hard

The First Station In The U.S. To Broadcast Digital TV Was Located In?

Trivia

Hard

A Heat Burst Is An Incredibly Rare Atmospheric Phenomenon Associated With?

Trivia

Easy

Skimmers Are Used To Capture What Kind Of Data?