Trivia

Hard

As A Marketing Stunt, Sony Once Sold Walkmans Encased In A?

PlayStation Shell
Block of Jello
Full Water Bottle
Brick of Recycled CDs
A waterproof Sony Walkman in a full bottle of water.
VendingMarketWatch.com/YouTube

Answer: Full Water Bottle

When you’re trying to convince the public that your new wire-free Walkmans are really, truly, no joke waterproof, then sometimes you need a clever and eye-catching marketing technique. In 2014, when Sony released a line of wire-free Walkmans targeted at athletes and sports enthusiasts, they took a particularly clever tact in doing so.

In select locations around the world, they stocked vending machines with water bottles holding their Sony W Series Walkmans. The whole bit, putting sports-focused Walkmans in a water bottle in locations like gyms where the target audience would see them, would have been novel enough, but to add a dramatic flair (and evidence that the Walkmans were waterproof), the bottles were filled with water.

Although they may have been stocked in vending machines, you couldn’t have scored one for the same price as an adjacent energy drink or bottle of Coke, alas. The various models retailed for around $100 and the vending machines were programmed to charge you premium rates, not 16 oz. soda rates.

Trivia

Hard

The Largest Impact Crater In The Solar System Is Located On?

Trivia

Hard

What Common First Aid Technique Wasn’t Invented Until The 1960s?

Trivia

Hard

Which Creature Can Be Used To Reliably Detect Pregnancy In Humans?

Trivia

Easy

Which Of These Mega Movie Franchises Started Off As An Amusement Park Ride?

Trivia

Hard

Which Of These Cities, Due To How Many Hawaiians Visit It, Is Called The Ninth Island?

Trivia

Hard

The Web Site For Which 1996 Movie Has Remained Online And Untouched?

Trivia

Hard

A “Barn” Is A Unit Of Measurement Used In What?

Trivia

Hard

Before The Advent Of Granulated Sugar, Sugar Was Sold To Consumers In?

Trivia

Hard

Throughout The City Of Los Angeles, Hollow Shell Buildings Conceal What?

Trivia

Hard

Listerine Mouthwash Is Named After?