Trivia

Hard

As A Marketing Stunt, Sony Once Sold Walkmans Encased In A?

Full Water Bottle
PlayStation Shell
Brick of Recycled CDs
Block of Jello
A waterproof Sony Walkman in a full bottle of water.
VendingMarketWatch.com/YouTube

Answer: Full Water Bottle

When you’re trying to convince the public that your new wire-free Walkmans are really, truly, no joke waterproof, then sometimes you need a clever and eye-catching marketing technique. In 2014, when Sony released a line of wire-free Walkmans targeted at athletes and sports enthusiasts, they took a particularly clever tact in doing so.

In select locations around the world, they stocked vending machines with water bottles holding their Sony W Series Walkmans. The whole bit, putting sports-focused Walkmans in a water bottle in locations like gyms where the target audience would see them, would have been novel enough, but to add a dramatic flair (and evidence that the Walkmans were waterproof), the bottles were filled with water.

Although they may have been stocked in vending machines, you couldn’t have scored one for the same price as an adjacent energy drink or bottle of Coke, alas. The various models retailed for around $100 and the vending machines were programmed to charge you premium rates, not 16 oz. soda rates.

Trivia

Hard

What Causes Wint-O-Green Candies To “Spark” In Your Mouth?

Trivia

Hard

The Largest Impact Crater In The Solar System Is Located On?

Trivia

Easy

A Person Who Uses Online Communities But Doesn’t Participate Is Known As A?

Trivia

Hard

The Best Known Example Of A Lazarus Taxon (A Species Believed Extinct But Not) Is The?

Trivia

Hard

In Japan, Which Of These Things Are Deep Fried As An Autumn Treat?

Trivia

Hard

The Word “Boycott” Entered The English Language By Way Of?

Trivia

Hard

Which Of These Features Do Nintendo Switch Cartridges Have That No Other Nintendo Cartridge Has Previously Had?

Trivia

Hard

The Only Actor Who Appears In Both The Star Trek Pilot And First Aired Episode Is?

Trivia

Hard

Before They Became World Renowned For Phones, Nokia Was Famous For?

Trivia

Hard

In The Original Batman TV Show, Batman’s Utility Pouches Were Made Of?