A Brief History of TaB, Coca-Cola’s First “Diet” Cola
These days, there’s a huge variety of low-calorie soft drinks on the market, from Diet Coke and Coke Zero to Diet Pepsi and numerous low-cal versions of sports drinks. But before this plethora of products became available, we had TaB—Coca-Cola’s first “diet” cola to hit the market—long before Diet Coke debuted.
